Registration & Welcome Coffee Break

Welcome Remarks by Penang Convention & Exhibition Bureau

Presented by:
Ashwin Gunasekeran, Chief Executive Officer

Welcome Remarks by YB Yeoh Soon Hin

Penang State Exco For Tourism Development, Heritage, Culture & Arts

Opening by YB Dato' Ir. Hj. Ahmad Zakiyuddin Bin Abdul Rahman

Deputy Chief Minister of Penang

Keynote:
Conquering the Mountain. My journey through Business Events as PCO in South Africa to the President of ICCA Congress

Presented by:
Nina Freysen-Pretorius, ICCA

Break

The Big Picture
Alliance Asia - Are We Competing or Collaborating?

Can destinations and convention bureaux work together to yield more businesses? How does healthy competition look like to you? Are we ready to create Alliance Asia? In what areas can we collaborate, and if so, what’s the best way to move forward?

Panellists:
1.  Jason Yeh - GIS Group
2.  Nichapa Yoswee, Thailand Convention & Exhibition Bureau
3.  Ashwin Gunasekeran, Penang Convention & Exhibition Bureau
4.  Gordon Yapp, Sabah Convention Bureau

Moderated by:
Mimi Hudoyo, TTGmice Indonesia

Insights for exceptional (international & regional) association conferences

Insights into associations and the value they generate helps understanding the critical needs of associations to support: identifying the right sectors to be working in, getting invited to bid, creating a compelling proposal, and the success of international and regional conferences.

Presented by:
Damian Hutt, Association of Association Executives

The Crucial Question
Second Tier Destinations: To reinvent the wheel or to follow the proven way?

Are second tier destinations having their moment of glory? Should they be innovative or play second fiddle to top-tier destinations? How can second tier destinations set themselves apart and gun for major businesses?

Panellists:
1.  Mike Cannon, MCBE
2.  Dr. Ajit Singh Sikand, HBC Luxury MICE Travel
3.  Marcel A.M. Vissers, Meeting Media Company

Moderated by:
Mimi Hudoyo, TTGmice Indonesia

Lunch

Market Digest
China and India - what makes them tick and how can I woo them?

China and India are two of the largest outbound travel and Business Events markets in Asia. What are these two markets looking for in a conference or incentive destination? What are the challenges faced in catering to these markets?

Panellists:
1.  Alicia Yao, IME Consulting
2.  Shekhar Niyogi, M&IT India
3.  Dato’ Aruldass Arulandu, Tourland
4.  Gordon Yapp, Sabah Convention Bureau

Moderated by:
Marcel A.M. Vissers, Meeting Media Company

Finger on the Pulse
Understanding Association Management Companies and Secretariats

Hosting international organisation’s HQ: what is the benefit for the destination? Do we view it as important as another source of FDI? What are the economic impact if we have these associations here? What are the incentives required to attract them?

Panellists:
1.  Damian Hutt, Association of Association Executives
2.  Nina Freysen-Pretorius, ICCA
3.  Jason Yeh, GIS Group

Moderated by:
Fu Kei Cheong, Anderes Fourdy

Break

Finger on the Pulse
Corporate Meetings - Trends

What are corporate meeting planners looking for in a destination? How do we attract this market segment? How big a role does CSR play in attracting corporate meetings?

Panellists:
1.  Nichapa Yoswee, Thailand Convention & Exhibition Bureau
2.  Mona Manap, Place Borneo
3.  Rahul Bharadwaj, Anderes Fourdy

Moderated by:
Calum Di Lieto, C&IT UK

Engagement by Malek Ali

How do we engage people in these days? How has BFM broken mold to be innovative in its events? Is breaking the mold the key to exceptionalism.

Presentation by Malek Ali, Founder of BFM89.9 - The Business Station

Session Ends

WAKE UP CALL
Yoga @ SPICE

CEO Deep Dive

Facilitated by:
&samhoud

PCEB and &samhoud bring you an interactive CEO Deep Dive which is anchored upon &samhoud’s strengths in creating sustainable values for organizations This session welcomes individuals wanting to effectively improve their organizations’ overall performance as well as heads of departments or managers.

(Register in advance - C-Level Executives) max 40pax

Trends
What do millennials want in their meetings?

There is so much talk about millennials – how to attract them, how to keep them engaged, how to get them to contribute, and so on. But what we want to know is what do millennials themselves want in their events. What makes them look at a conference, a convention or a meeting and influence them to sign up? As key drivers of the experience economy, how can the Business Events industry cater to this important market segment?

Panellists:
1.  Mona Manap, Place Borneo
2.  Calum Di Lieto, C&IT UK

Moderated by:
Rahul Bharadwaj, Anderes Fourdy

(0945)
Outside the Box Incentives - Collaborating with small businesses and attractions to curate bespoke experiences

What are the current and rising future trends in incentive travel? What are some of the key distinguishers that set exceptional incentive destinations apart? How can we stimulate greater collaboration between small businesses and attractions to curate bespoke experiences?

Panellists:
1.  Alicia Yao, IME Consulting
2.  Mike Cannon, MCBE
3.  Dr. Ajit Singh Sikand, HBC Luxury MICE Travel
4.  Dato' Aruldass Arulandu, Tourland Travel

Moderated by:
Shekhar Niyogi, M&IT India

Break

CEO Deep Dive

Facilitated by:
&samhoud

Main Objective
Ensuring organizational success through personal leadership and winning teams

Specific Objectives (for attendees)
•  Learn how to Improve organizational health by understanding the fundaments of a sustainably successful organization
•  Enhance your leadership skills to lead a sustainably successful organization
•  To inspire and be inspired

(Register in advance - C-Level Executives) max 40pax

Media Workshop

Editors get hundreds of press releases weekly. What is the essence of a Business Events press release that makes it to the news? In this workshop, we hear from our panel of esteemed BE editors what releases they deem newsworthy, and how can you craft a winning press release.

Facilitated by:
Yasmin Bathamanathan, Penang Convention & Exhibition Bureau

Special Guests:
1.  Marcel A.M. Vissers, Meeting Media Company
2.  Mimi Hudoyo, TTGmice Indonesia
3.  Shekhar Niyogi, M&IT India

Lunch & Friday Prayers

Technology Workshop

Part 1:
Making sense of BE Technology

Part 2:
Exploiting free technology.
Fact or fallacy: Is BE tech free? What is readily available that I can use to maximise my reach and achieve my targets?

Facilitated by:
Rahul Bharadwaj, Anderes Fourdy

Pecha Kucha:
Postcard Destination vs Business Events Destination. Can a destination be both?

Special Presentation by Mercedes Benz

Break

Summation of BE @ Penang 2018

Presented by:
Fu Kei Cheong, Anderes Fourdy

Thank You Note

Ashwin Gunasekaran, Penang Convention & Exhibition Bureau

Programme Ends

Networking Dinner @ Setia SPICE Roof Garden