Be Empowered at Penang's Second Business Events Conference

31 May 2017

George Town, Penang: Penang Convention & Exhibition Bureau (PCEB) proudly announced at a press conference today that the Bureau is organising its second edition of the business events industry engagement conference BE @ Penang. Themed BE EMPOWERED, the conference will take place on 7 & 8 December 2017 at the Setia SPICE Convention Centre, Penang.

The first edition of the BE @ Penang industry conference was held on 6 & 7 Dec 2016 at The Wembley, Penang. Over 120 delegates from the Penang business events industry attended the conference, along with those based in Kuala Lumpur, Johor and Singapore who were actively involved in hosting and organising business events in Penang.

BE @ Penang 2017’s theme of BE EMPOWERED follows last year’s theme of BE ENGAGED. During last year’s conference, the delegates stepped forward to the call to form Team Penang. This year, the conference aims to encourage the industry players to communicate, collaborate, and capture businesses for Penang. As members of Team Penang, PCEB wants them to be empowered in sourcing for leads, and collaborate on bidding and winning the bids for Penang.

“Being the first Penang homegrown business events industry conference, it is vital for BE @ Penang to be seen as the benchmark for organising meetings in Penang. The conference is designed in tandem with the meetings and conference trends world-wide, bringing in expert speakers from around the globe to Penang to share their knowledge,” said PCEB CEO Ashwin Gunasekeran.

Business events is a key component of Business Tourism, which sees the average business traveller spending an average of RM7000 compared to RM2000 spent by the leisure traveller. In an industry report released by PCEB in Jan 2017, Penang hosted 1,251 business events in 2016, with an estimated economic impact of RM808 million.

“The progression of Penang as an important second tier destination in the Malaysian business events sector is taking place parallel with the development of infrastructure in the state,” said the Chief Minister of Penang Lim Guan Eng.

“With the completion of the RM350 million Setia SPICE Convention Centre together with the refurbished SPICE Arena and the slated RM 450 million Penang Waterfront Convention Centre (estimated completion: 2021), Penang will be able to host Business Events of larger scales, and multiple events at one time. At present, Penang is able to host events of 10,000 delegates and above as seen in the 15,000-delegates conference that was held at SPICE in May this year,” he added.

Headlining the conference is the Keynote Speaker Roy Sheppard, a specialist international conference facilitator/moderator. Roy Sheppard has a background as a BBC TV and radio journalist, reporter and presenter. Joining him are industry experts Gracie Geckie, CEO of Place Borneo, and Fu Kei Cheong and Rahul Bharadwaj of Anderes Fourdy.

Among the topics that will be covered at BE @ Penang 2017 are technology in business events, gearing for the future, effective bidding, attracting association meetings, marketing to Europe, and many more.

“BE @ Penang 2017 welcomes meeting planners, destination management companies, professional conference organisers, suppliers, and MICE owners and buyers from anywhere in the world who are interested in doing business in Penang,” said Ashwin.

BE @ Penang 2017 is co-organised by Anderes Fourdy, one of Malaysia's leading Professional Conference Organisers, who have been working hand-in-hand with the PCEB team on the programming and logistics of the conference.

The conference is supported by Setia SPICE Convention Centre (Official Venue), and partner hotels Hotel Equatorial Penang and Vistana Hotel Penang. The conference is also supported by the Malaysia Association of Hotels, Penang Chapter.

Registration for BE @ Penang 2017 can be done via the conference website, The registration fee for PCEB Industry Partners and MAH Members is RM400 for the first delegate and RM300 per person for the second and subsequent delegates. For non PCEB and MAH partners, the registration fee is RM500 for the first delegate and RM400 per person for the second and subsequent delegates.

For media inquiries, kindly contact

Yasmin Bathamanathan

Manager, Marketing Communications

Email: | Tel: +604-261 6161 | Web:


About Penang Convention & Exhibition Bureau (PCEB)

Penang Convention & Exhibition Bureau (PCEB) is a state bureau established in 2016 to develop the Business Events (BE) industry in Penang.

PCEB aims to position Penang as the preferred location for MICE activities in the region. With its rich UNESCO heritage, thriving multicultural society, state-of-the-art facilities and vibrant natural attractions, Penang offers a truly eclectic tropical experience.

In line with its mission to incubate the growth of BE in Penang, PCEB serves as Penang's focal point for the coordination of all BE activities, providing expert assistance to organisations and BE planners at every step of the planning. PCEB's team of industry experts work hand-in-hand with professional service providers and world-class hotels, convention centres and unique venues to ensure the smoothness and success of each event organized.

PCEB's goal is to enhance our clients' experience and at the same time to expand the beneficial economic impact of local BE businesses.