Nichapa Yoswee has demonstrated her strategic vision as a savvy and tenacious professional in the Business Events industry for over 30 years.
Her adaptable but precise acumen has seen her contribute to high-level policy-making, establishing her as an industry thought leader, and earning her achievements like the President Asia Pacific Award for outstanding performance when she was Managing Director at Reed Tradex Co., Ltd.
Today, she contributes her experience and strategy as Senior Vice President - Business to Thailand Convention & Exhibition Bureau (TCEB).
For over 7 years, she has been a creator and key success driver of progressive and effective programs that have supported growth in the MICE industry, such as MICE Capabilities, professional development and accreditation like Thailand MICE Venue Standard, and sustainability programs like “farm to function” and “food waste prevention”.
Her analytical yet daring methods makes her a sought-after strategist in the Business Events community, while her determination to redefine the industry has her taking on advisory roles for many global associations, like UFI and DMAI.